Explainer Video Maker Online

The goal of an explainer video is to explore the problem your product or service solves and then show the audience why they need it. Just make an explainer video with CapCut. Here is everything you need.

Download for free

Trusted by

Highlights of CapCut's explainer video creator

Templates for explainer videos

Lectures and explainer videos don't need to be lengthy. Most explainers on TikTok are less than a minute long. This means you should take advantage of CapCut's preset templates. With a template, you can produce a video within seconds, complete with music, transitions, and effects. You can then personalize your video further with stickers and text from the asset library. Templates enable content creators to produce videos quickly, which is the key to success in any niche.

Download for free

Watermark-free and ad-free

Nothing ruins an explainer video like a watermark. Additionally, many online editors pretend to be free, but often hold creators' finished videos hostage until they watch several minutes of advertisements. To produce a video explainer without watermarks and ads, choose CapCut. You'll never be asked for a credit card or charged for using a premium sticker. All of CapCut's exciting features—including the animated text, preset templates, and subtitle generator—are free to use.

Download for free

Voiceover and screen recorder

Producing explainer videos requires specialized tools. Oftentimes, you'll need to record your screen or add a voice over. Thankfully, CapCut provides the necessary tools. Record footage of your screen directly into the cloud library, then add a voice over using the text to speech AI. This is a great option for content creators who lack access to a high quality microphone. Use the voiceover tool and screen recorder in tandem to quickly produce top-quality explainer videos.

Download for free

Advantages of making an explainer video

Help promote goods

Use explainer videos to create content related to your product, service, or brand. Producing content with value is a great way to employ soft sell advertising.

Customers from more channels

Explainer videos draw a large audience. These viewers are always hungry for new explainer-style content. Select the correct niche and you may gain a large following.

Make a fortune

Monetize your content to create an additional revenue stream. Explainer videos draw in a huge following. Just produce content that will rake in plenty of ad revenue.

Create video explainers in 3 steps

Choose an explainer template

First, browse the wide selection of preset templates for free and choose the one you want. Here you'll see templates for any niche. Choose one of the explainer video templates and begin production.

Edit the text, & music

To produce top-quality content, employ CapCut's asset library. Use animated stickers and text to embellish your footage. Next, elevate your content further by adding a royalty-free song from the music library.

Export and upload instantly

Export your video directly to the social media platform of your choice with CapCut. Remember, you can export your video without a watermark and without being forced to watch an advertisement.

Download for free

Frequently Asked Questions

What does an explainer video do?

An explainer video has many purposes. First, it explains something. This might come in the form of a tutorial or set of instructions. Viewers use these videos to solve everyday problems or to fix things around their home. Additionally, explainers are a form of entertainment. Many viewers watch repair videos even when they don't have anything that needs fixing. Your goal as a content creator should be to produce explainers so engaging that viewers watch them for fun.

How long should an explainer video be?

Explainer videos are generally short. The exact length, however, depends on your chosen social media platform. For example, explainers on TikTok are usually less than a minute, while explainers on Facebook are often over five minutes long. On YouTube, content creators often post explainer video compilations that are over twenty minutes long. Remember, cater your video to the social media platform and conform to the norm.

How do you start an explainer video?

Because explainer videos are generally short, they don't require lofty introductions. Instead, begin explaining at once! Go straight into your content. You only have a few minutes, so make each second count. Remember, on platforms like TikTok, keep your videos short and snappy. Never let your content drag out or become boring.

How much should an explainer video cost?

When you use CapCut, the best explainer video maker online, you don't need to spend a penny. With just a few things, like your phone and some basic household items, you can create an explainer video for free. If you want to make tech-related explainer videos, you might have to buy materials, but content like kitchen hacks and crafting videos is cheap to produce. As your channel grows, consider investing in a mic, camera, and good lighting.

What should be included in an explainer video?

An explainer video usually comes in two parts: first, the creator presents an everyday problem, second, they'll show a creative solution. When you follow this formula, you're sure to delight your audience. Additionally, at the end of each explainer, you should include a CTA (call to action) where you invite viewers to like, comment, and subscribe to your channel. You can invite them verbally, with text, or by using an animated sticker.

What are different types of explainer videos?

You can find explainer videos for everything. When choosing a niche, pick something you know well. You'll find an audience for anything, so instead of chasing trends, focus on creating high-quality content related to a topic you love. Your enthusiasm will shine through and win followers. Remember, whether you want to produce an animated explainer video or standard-form content, you'll find all of the tools you need on CapCut.