Canva Video Templates: An Honest Review for Creators & Marketers

What are Canva video templates

Canva video templates are a collection of pre-designed video structures that simplify the content creation process. These templates are formatted for various platforms, including social media (such as Reels and TikTok), presentations, and YouTube.

Their primary emphasis is on ease of use, leveraging a simple "drag-and-drop" functionality that allows users to effortlessly replace placeholder elements like video clips, images, and text. This intuitive approach enables creators and marketers to produce professional-looking videos quickly and efficiently, even without advanced editing skills. It's a solution designed to save time and ensure brand consistency across all video content.

Key features and customization options of Canva templates

• Extensive library: Canva offers a massive and ever-growing library of professionally designed templates. These templates are specifically categorized for different themes and platforms, making it easy to find a perfect starting point for your project. Whether you're making an Instagram Reel, a short-form TikTok, or a professional YouTube intro, the vast selection ensures you never start from a blank canvas.
• Editing tools: The platform's video editing tools are simple and intuitive, providing all the basic functions you need for quick adjustments. You can easily trim and split clips to shorten or remove unwanted sections of your footage. The ability to resize clips with a simple drag-and-drop motion ensures your video fits any format, from a vertical story to a horizontal presentation.
• Design elements: Canva provides a rich library of design elements to enhance your videos. You can add and animate text, choosing from hundreds of fonts and text styles to convey your message effectively. The platform also gives you access to a huge collection of stock footage, graphics, and stickers to make your videos more engaging and visually appealing.
• Audio: Adding audio to your video is straightforward and allows you to set the perfect tone. You can choose from a massive library of royalty-free music and sound effects to complement your visuals. The platform also gives you the option to add your own voice-overs or narration to create more personalized and informative content.
• AI-powered magic: Canva's built-in AI tools simplify complex editing tasks, saving you a significant amount of time. Features like the Video Background Remover can isolate a subject with just one click, while Beat Sync automatically aligns your video clips to the rhythm of a soundtrack. The platform's Magic Design can even generate a full video template based on a simple text prompt.

Types of available video templates in Canva

Canva's expansive library of video templates is designed to cater to virtually every content need imaginable. From professional business presentations to fun social media posts and personal event invitations, the templates are pre-formatted and purpose-built to help you create stunning videos without starting from scratch.

Social media video templates

These templates are specifically optimized for popular platforms to help you create content that looks native and performs well. They are formatted for vertical video, perfect for Instagram Reels and Stories, or square and horizontal for Facebook and YouTube. The designs are often trendy and dynamic, allowing you to quickly incorporate trending music and effects into your posts.

Business & marketing video templates

These templates are designed with professional goals in mind, whether you are launching a new product or raising brand awareness. They include clean, corporate-style templates for promotional videos, explainer videos that break down complex ideas, and branded presentations for pitches or webinars. They help you maintain brand consistency and look professional to your audience.

Personal & event video templates

For personal moments, these templates offer a creative way to commemorate and share memories. You can find animated invitation templates for birthdays and weddings, as well as video collages to showcase photo slideshows. These templates provide a heartfelt and visually appealing way to celebrate life's special occasions.

Educational & tutorial video templates

These templates are structured to facilitate learning and instruction. They often include placeholders for step-by-step guides, on-screen text for key takeaways, and clear transitions to organize your content. They are perfect for creating how-to videos, online courses, and short tutorials that are easy for your audience to follow.

Infographic & data video templates

When you need to present complex information, these templates use visual storytelling to make data digestible. They feature animated charts, graphs, and timelines that transform raw data into engaging narratives. This type of template is ideal for sharing research findings, reporting statistics, or explaining a process in an easy-to-understand format.

Special event & holiday video templates

These templates are a quick solution for creating timely and festive content. They are tailored for specific holidays like Christmas and Valentine's Day, as well as special events like graduations and anniversaries. Using these templates, you can easily create personalized greetings and well-wishes that resonate with the occasion.

How to use a Canva video template

If you are interested in trying out Canva video templates, then following our suggested steps below should be a good way to kickstart your journey.

STEP 1
1. Choose your video template

The first step is to open the Canva app (available on Android and iOS) and hit the "Templates" option on the bottom taskbar. In the templates section, enter a search term/phrase, select your preferred template category ("video" or "mobile video") and start browsing Canva's extensive template library. Additionally, you can search by theme (e.g., "holiday," "promo"), format (e.g., "Reel," "TikTok"), or industry. After that, select a template that fits your purpose and visual style, by clicking on the "Use this template" option.

STEP 2
1. Customize your content

Once you've selected a template, you can customize every element. Replace placeholder video clips with your own footage or stock videos from Canva's library. Edit the text to fit your message, change the font and color scheme to match your brand, and rearrange or remove design elements as needed.

STEP 3
1. Export and share your video

After your video is complete, you can download it in various formats. The platform will automatically optimize the video for the selected format, making it ready to share on social media or any other platform. Alternatively, you can directly share the video on your social media channels, like Instagram, Facebook, etc., via the "More" option.

Advantages and disadvantages of using Canva video templates

Before we wrap up our comprehensive review of Canva video templates, it is crucial that we properly list the major benefits and drawbacks that you may experience when using the platform.

Now that you have a pretty good idea as to what you can expect from Canva as a video editing platform, it is crucial that you also look at some better alternatives out there on the market, such as the CapCut App. Featuring in-built as well as the option to create AI templates, creating impressive videos is not a tough task anymore. Therefore, in this next section, we will take a deeper dive into how the CapCut App can help you create stunning videos using its various templates and AI Lab features.

The next step: Using CapCut App for detailed video editing

Having a powerful Canva video template is a great start, but for creators needing more control, the next step is a dedicated editor like the CapCut App. When a marketing campaign requires precise cuts, dynamic transitions, or advanced effects, CapCut's intuitive interface provides tools to execute your vision. CapCut offers not only a rich library of user-generated templates but also powerful AI templates that can instantly generate content from text, making it perfect for streamlining workflows and creating high-quality, professional videos. To learn more about the CapCut App's vast set of features, continue reading our practical guide till the very end.

Create scroll-stopping videos using CapCut App templates

To start your video creation process using CapCut App's in-built templates, you can proceed to follow our recommended steps below for a smooth experience.

STEP 1
1. Start a new project and search for your desired template

Begin your journey by first downloading and installing the CapCut App on your smartphone, through the aforementioned links provided beforehand. After installing, launch the app and you will be greeted with the app's robust dashboard interface. On the bottom taskbar, click on the "Templates" option and then proceed to search for your desired template by entering a relevant search term or phrase. The CapCut App will suggest you plenty of pre-made video templates to choose from, which you can browse through and select the one that you like the most by clicking on the "Use template" button.

STEP 2
1. Customize the video template

After selecting your desired template, you will be allowed to replace the default media with your own. Simply choose the ones that you want to showcase in the template from your phone's gallery and album and then click on "Next". An initial draft will be created, which you can further customize based on your preferences. There will be three tabs on the bottom-side of your screen, namely: media, audio, and text. The "Audio" tab will allow you add custom music or soundtrack to your video. Finally, the "Text" tab allows you add relevant yet engaging text to your video, such as quotes or one-liners.

STEP 3
1. Preview and export your impressive video

With the media option, you will be able to replace, crop, add filters, or make adjustments to your uploaded media. Once you are content with the edited results, click on the "Export" button. Under the export option, you will find the option for "Export settings", through which you can customize the video's export resolution and frame rate. After confirming your export settings, you can proceed to save the video either directly to the device, or share the video directly to your TikTok account.

Create unique AI templates in CapCut App's AI Lab

In addition to using the already created templates, you can now make your own, thanks to CapCut App's AI Lab feature. Create your AI templates today by following our below-mentioned steps judiciously.

STEP 1
1. Access CapCut App's "AI lab" section

Open the CapCut App on your smartphone and then select the "AI Lab" option from the bottom taskbar. Inside the AI lab section, scroll down and you will find various AI templates to choose from. Since the templates will be grouped under different categories, be sure to browse extensively and select the one that perfectly captures the video idea you want to create. For instance, if you want to create a fictional story video, then choose a template under the "Fictional stories" header.

STEP 2
1. Select your template and edit your prompt

Once you find a template that suits your preferences, click on it and then hit the "Try AI template" option. Upon doing so, you will be allowed to tweak your AI prompt, based on which your video will be created by CapCut App's in-built generative artificial intelligence. Make sure you properly describe the type of video you need, by including every detail, so that the AI can precisely understand your vision. After entering your prompt, allow the CapCut App to create the video for you.

STEP 3
1. Edit, finalize, and export your fantastic video

Once your video is created by CapCut App's generative AI, you will be allowed to edit the same extensively. You will be given the option to edit parts of the video (replace media, trim the footage, adjust volume, etc.), add audio, and insert relevant text. Additionally, you can hit the "Go to edit" option to get access to a more robust video editing timeline, where you will be able to add effects, overlays, captions, and much more. After making your final adjustments to the video, click on "Export" and then proceed to save the file locally on your device. But, before you do so, you can explore the "Export settings" to alter your video's export resolution and frame rate. Conversely, you can decide to share the video directly with your TikTok account.

Key features of CapCut App for enhanced video editing

• Advanced editing capabilities

CapCut App offers a range of granular tools that allow for a level of creative control beyond basic templates. You can use keyframe animation to precisely control the position, scale, and rotation of objects over time, creating intricate motion graphics. The speed curve feature lets you create dynamic slow-motion or fast-paced effects, providing a unique cinematic feel to your content.

• AI & smart features

The CapCut App is packed with intelligent tools that streamline the editing workflow. Auto-captions can automatically transcribe the dialogue in your video, saving you hours of manual work. The text-to-speech feature allows you to generate high-quality voice-overs in multiple languages, while motion tracking can automatically attach text or graphics to a moving subject in your video.

• Effects and filters

CapCut App's library is a treasure trove of trendy and engaging effects and filters. These are constantly updated to align with the latest viral trends on social media platforms. With just a few taps, you can add dynamic effects like glitch, blur, and 3D zoom to your clips, making it easy to create visually stunning and attention-grabbing content.

• Audio and music

The CapCut App provides a massive and diverse audio library that is completely copyright-free, which is a major advantage for social media creators who need to avoid copyright strikes. In addition to music, you can find a wide selection of sound effects to enhance your video's audio. You can also easily import your own audio files or record voice-overs directly into the app.

• Offline editing

Unlike web-based platforms, CapCut App is a mobile-first application that allows you to edit your videos offline. This is a crucial advantage for creators who are often on the go or don't have a stable internet connection. You can work on your projects anytime, anywhere, without worrying about connectivity issues or interruptions.

• Multi-track video editing

While some editors offer a single, linear timeline, CapCut App provides a powerful multi-track editing interface. This allows you to stack multiple layers of video, audio, text, and effects simultaneously. It's a key feature for creating complex, professional-looking videos with layered visuals, picture-in-picture effects, and rich soundscapes.

Best use cases for Canva video templates

Rapid content creation for social media

Canva's templates are a perfect solution for the fast-paced world of social media. They allow you to produce a high volume of engaging video content quickly, which is essential for maintaining a consistent presence on platforms like Instagram and TikTok. By using a template, you can go from an idea to a finished video in minutes, allowing you to jump on trends and keep your audience engaged.

Creating marketing materials, invitations, and simple presentations

The platform's templates are versatile enough for both business and personal use. They are ideal for designing professional-looking marketing promos for product launches or sales, as well as simple presentations for business meetings or school projects. You can also find a wide range of animated templates for creating elegant event invitations or announcements, providing a more engaging alternative to static images.

Maintaining brand consistency across all video content with a brand kit

Canva's Brand Kit feature is a game-changer for ensuring a cohesive look and feel across all your videos. Once you upload your brand's logos, colors, and fonts to the kit, they are easily accessible in every template you use. This streamlines the design process and guarantees that all your content, from social media posts to professional presentations, is always on-brand.

Designing personalized videos for events, invitations, or family slideshows

For personal projects, Canva's templates provide a user-friendly way to turn cherished memories into beautiful videos. You can use them to create animated invitations for birthdays or weddings that are more unique than a standard digital card. They also work perfectly for compiling your photos and video clips into a dynamic and heartfelt family slideshow.

Creating educational content or tutorials for online courses and how-to guides

Canva templates provide a structured framework for instructional videos, making it easy to share knowledge with an audience. The layouts are often designed with on-screen text and graphics to highlight key points, and they can be customized to fit the flow of your tutorial. This is an excellent tool for educators, trainers, and online course creators.

Conclusion

In conclusion, while a Canva video template is an excellent tool for rapid, design-focused creation, its limitations for detailed editing can hinder more ambitious projects. This is where the CapCut App excels, offering a comprehensive suite of advanced editing features that empower creators to take their videos to the next level.

With features like multi-track editing, keyframe animation, and robust AI features (including the AI Lab space), CapCut App provides the depth needed for truly polished and professional content. So, if you are ready to unlock the full potential of your video projects, then download the CapCut App today and start creating right away!

FAQs

1
1. What is the difference between a free and a pro Canva video template?

The core difference lies in access to premium assets. A free template is created using a limited library of elements, while a Pro template can feature premium stock videos, fonts, and graphics that are exclusive to paid subscribers. On the other hand, the CapCut App offers a vast number of its features and trendy templates completely free, making it a great alternative for creators who want premium-level tools without a subscription.

2
1. Can I seamlessly edit a video template Canva on my phone?

Yes, Canva's mobile app is fully functional and allows you to edit templates, customize designs, and export your videos directly from your smartphone. However, its interface is primarily a condensed version of the desktop experience, which can make fine-tuning small details challenging. The CapCut App, in contrast, was built from the ground up for mobile, giving it a more intuitive timeline and a smoother workflow for complex, on-the-go video editing.

3
1. How do I download my finished video template Canva?

After customizing your video, simply click "Share" and then "Download" to save it as an MP4 or other format. You can choose the quality settings before the final render. The CapCut App offers a very similar and straightforward download process, often giving you more control over resolution, frame rate, and other export details for professional-level output.

4
1. Is there a limit to how many clips I can add to a template video Canva?

While there's no hard limit on the number of clips you can add, Canva's free plan has a 5GB storage limit, which can be restrictive for large video projects. In comparison, the CapCut App handles multi-track, clip-heavy projects more efficiently on a device and offers a more robust workflow for creators working with extensive footage.