Facebook Advertising Fees Guide - Spend Smarter, Reach More

How much do Facebook ads cost

Cost per day

Facebook ad pricing primarily depends on a business's size and audience reach. Daily budgets can vary, so it's essential to align your spending with your growth goals. Let's see the daily Facebook ad costs for small, medium, and large businesses:

• Small businesses spend around $1 to $5 per day.
• Medium businesses spend around $10 to $50 per day.
• Large businesses often spend over $100 each day.

Cost per month

Planning a monthly ad budget is vital for running effective and sustainable campaigns. Costs differ, depending on how aggressively a business wants to promote itself. Let's look at the monthly breakdown costs for small, medium, and large businesses.

• Small businesses typically spend between $100 and $500 per month.
• Medium-sized businesses typically spend between $500 and $5,000 per month.
• Large businesses typically spend around $5,000 or more per month.

Average cost per click

In 2025, the average cost of Facebook ads per click is approximately $0.58 per click. Facebook pays for its cost per click (CPC) to be paid when the user clicks on the ad in a traffic-based campaign. CPC is cost-effective as advertisers do not pay anything until the user actually clicks on the ad. The CPC also provides better budget and performance control. CPC rates can be more competitive during high competition times of the year, such as major sales times and holidays, as demand by advertisers can drive up the cost per click ad is purchased.

Average cost per thousand impressions

The average cost per thousand impressions (CPM) of Facebook in 2025 is between $15 and $18. CPM actually measures the price every 1000 times an ad is shown, making it perfect for brand awareness campaigns in which the primary focus is on visibility rather than clicks. Factors, such as ad format, audience size, and seasonal demand, can affect CPM rates. It is the perfect model for businesses seeking to stay ahead with a broader audience.

Factors that affect Facebook ad cost

• Audience targeting: Narrow or precise targeting, such as behaviors, demographics, and interests, can enhance ad costs. The reason is that more advertisers are competing for the same specific audiences.
• Ad placement: The location where your ads appear, such as the Stories, News Feed, or Audience Network, can significantly impact the cost. Premium placements are more expensive due to their increased visibility and engagement potential.
• Ad relevance and quality score: Facebook assigns a relevancy score based on how users interact with your ad. Higher scores result in lower costs, whereas low-performing ads are penalized with higher charges.
• Campaign objective: Your specific campaign goal, such as reach, traffic, or conversions, impacts your Facebook advertising fees. Objectives that require more user action, such as leads or sales, cost more than awareness-focused goals.
• Industry or niche: Certain industries, like e-commerce or finance, are more competitive and have higher average ad costs. That's because more advertisers are competing for valuable conversions in these sectors.

For small businesses with limited budgets, the high cost of Facebook ads can be daunting. But the good news is, you don't have to spend a lot of money to create eye-catching ads! With free video creation tools like CapCut, even without a professional team, you can easily create high-quality advertising content, making every penny of your advertising budget more worthwhile.

CapCut: Your cost-effective solution for creating Facebook ads

CapCut is a versatile video editing software renowned for its user-friendly interface and powerful editing features. It is also an excellent tool for making Facebook ads. It offers built-in templates, so you don't have to start from scratch and save time. It also provides a range of visual effects and AI-powered features, including background removal and auto captions, for enhanced editing capabilities. So, download CapCut today and utilize its editing features to make compelling Facebook ads.

Key features

• A variety of built-in templates: You can create a video advertisement for Facebook by choosing from CapCut's extensive template library, which saves time and gives you high-quality results.
• Music and sound effects: CapCut provides lots of copyright-free music tracks and sound effects, you can add them to your Facebook ad videos and adjust their volume, speed, or effect.
• Variety of visual effects: Utilize different visual effects, such as filters, effects, stickers, and animations, to enhance the aesthetic appeal of your Facebook ad videos.
• Free AI-powered features: Enjoy AI-powered tools, like auto-captions, background removal, and background noise removal, to boost ad video quality.

Steps to use CapCut for creating appealing Facebook ads

STEP 1
1. Import the image/video

First, open CapCut and create a new project. Next, click "Import" and select a video or image from your device that you want to edit. You can also drag the video or image onto the timeline.

STEP 2
1. Edit the Facebook ad video

To add text to the Facebook ad video, click the "Text" option from the top-left panel and enter your desired text. Use different text animations and effects to enhance the text. Use the "Audio" tab to add royalty-free music and sound effects to your video. You can also add CTA stickers to ask the audience to click, like, or share the video.

STEP 3
1. Export the video

Once you are satisfied with the final video, click "Export" in the top-right corner and select your desired format and resolution. Finally, click "Export" to save the video to your device. If it's an image ad, click "Export still frames" located just above the video or image, and select either PNG or JPEG format.

By using tools like CapCut, you can create engaging and cost-effective ads. However, this is only one way of reducing Facebook advertising fees. Continue reading as we explore expert tips to reduce Facebook costs.

Pro tips to reduce Facebook advertising costs

• Use a cost-effective tool: Creating high-quality Facebook ads with free tools enables you to save on production costs. CapCut offers free templates, visual effects, and AI-powered features, including auto-captions and background removal, to help create visually appealing ads.
• Target the right audience: Narrow down your audience based on behavior, links, or custom lists to avoid wasting your budget. Precise targeting lets your ads reach people most likely to engage or convert.
• A/B test your creatives: Run several versions of your ad with different copy, visuals, or formats. This helps you identify what works best for you. CapCut offers a variety of editing options and high-quality export, allowing you to test different visuals.
• Schedule your ads during high-performing times: Analyze the times when your audience is most active and run your ads during these hours. You can check the data in Facebook Insights, which helps minimize unnecessary spending during periods of low engagement.
• Improve your ad relevance score: Make ads that resonate with your audience using engaging visuals, clear messaging, and strong call-to-actions (CTAs). You can do all of these in the CapCut desktop video editor. A higher relevance score results in lower CPC and CPM rates.

Conclusion

Understanding Facebook advertising fees is vital for planning a successful marketing campaign without overspending. This article discusses Facebook advertising costs, including daily expenses, monthly costs, costs per click, and the top factors that influence Facebook costs. To minimize Facebook costs, remember to follow these tips: use a cost-friendly tool, target the right audience, and post during peak engagement hours. If you want to make Facebook ads on a budget, CapCut is the best tool. Its features, like an extensive template library, music, sound effects, and a variety of visual effects, make it the ideal tool for creating Facebook ads. So, get CapCut today and use its advanced editing features to create compelling Facebook ads.

FAQs

1
1. How to view the cost details of Facebook ads?

To view the details of Facebook advertising fees, go to "Meta Ads Manager" and choose your campaign. Click on the "Columns" drop-down and select "Performance and Clicks." You can also customize it to show CPC, CPM, CTR, and other cost metrics. Additionally, you can analyze costs by ad set or ad level. If you want cost-effective content creation, CapCut lets you create engaging ads due to its extensive built-in templates and visual effects.

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1. Are video ads more expensive than image ads?

Yes, video ads are typically more expensive compared to image ads due to their higher engagement rates and greater production complexity. However, they yield better results in terms of conversion and attention. The actual costs mainly depend on your campaign goals and target audience. CapCut helps reduce video or image ad costs due to its free and advanced editing features.

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1. How much do Facebook ads cost if my ad quality score is low?

A low-quality ad score can significantly increase your Facebook ad costs. Facebook's algorithm favors high-quality and engaging ads, penalizing low-performing ones with higher CPM and CPC rates. To decrease costs, focus on enhancing the relevance of your ad by using more effective visuals and messaging. CapCut enables you to create professional-quality and engaging ads that resonate with your target audience for free.